i'm a builder, marketer, and creative working at the intersection of commerce, content, and community. from the time I was a kid, I've been building, tinkering, and selling, whether it was flipping baseball cards, knocking doors to sell homemade suckers, or convincing my parents to buy fake Oakleys so I could resell them to my teammates. looking back, it makes sense why I've always been drawn to entrepreneurship and growth.

sports shaped me too. i played baseball and football at lehi high school, then spent two years in são paulo, brazil, on an lds mission where I learned Portuguese and fell in love with the culture. after coming home in 2019, I started college in 2020, but once covid hit, I quickly realized I wanted to be learning in the real world, not online classrooms.

my career path has been anything but traditional: fintech, door-to-door sales, route (my first taste of shopify), stay ai (a turning point that shaped my trajectory), consulting, launching my own boutique studio, and leading growth & partnerships at lunar solar group.

during my time at lunar solar, I spent a lot of time working closely with brands, operators, and agency partners across the ecosystem. what became impossible to ignore was how much opportunity exists when the right people, tools, and ideas come together. the industry is full of incredible operators, agencies, and founders building great businesses, but too often those groups operate in silos.

that realization is what ultimately led me to step into the role of CEO at 1800DTC.

i've always been passionate about the intersection of content, community, and commerce. 1800DTC felt like the perfect opportunity to lean fully into that. building platforms that connect operators, highlight the best ideas in the space, and bring people together through events, media, and shared knowledge.

i'm excited to build and grow the 1800DTC team and continue strengthening what has already become one of the best communities in commerce. the goal is simple: bring together the best operators, the best brands, and the best technology shaping the future of DTC, and create a place where ideas, relationships, and opportunities can compound for everyone involved.

when I'm not working, you'll find me skiing in utah, biking around town, or training for my next competition.